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| Crystal Cruises - Ship Renovation Brochure |
Crystal Cruises’ alluring new publication illustrates why the ultra-luxe line has been reaping awards lately for its smart spaces and chic cruise experiences. Styled like a traveler’s vintage photo journal, the six-page brochure builds on the company’s fresh, contemporary Begin a New Story brand campaign, showcasing:
- $100 million+ overall recent investment to keep Crystal Symphony and Crystal Serenity not just au courant -- but on the cutting edge of cruise ship and hotel design
- $40 million 2012 and 2011 extreme makeovers of Crystal Symphony and Crystal Serenity, respectively -- via a pictorial photo spread as elegant as the ships themselves
- Crystal’s design-related awards over the past six years
- High-tech digital/electronic enhancements
- Style inspirations
- Luxury design details
With
Crystal Symphony just emerging from its dry dock this summer, a
majority of the pages flaunt the theaters, play
areas, lounges, and other spaces that are freshly made over, completing
an ambitious five-year plan to restyle every room on board.
“Design
is such an important element of discerning travelers’ vacations – from
their decision-making about where
to spend it to the experience they have when they get there,” says
Crystal President Greg Michel. “We think travelers will appreciate
seeing many of the stylish ways we’ve enhanced Crystal’s ‘World’s Best’
vacations.”
In 2012, Crystal Cruises has been awarded
the Association of Retail Environment’s Crystal design award, three
Travel Weekly Magellan Awards, for luxury ship, suite and stateroom designs
Hospitality Design magazine’s first-ever Distinctive Cruise Design award, as well as
Condé Nast Traveler’s #1 and 2 cruise medium-sized cruise ships and Travel + Leisure
readers choice awards for the World’s Best Cruise Line and World’s Best Service in the large ship category.
Crystal Cruises is a luxury operator offering seasonal cruises from New York, Montreal and Boston offering New England and Canada cruises and transatlantic positioning cruises.
Brochures can be ordered at 866-446-6625 or downloaded at
www.crystalcruises.com
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